Thursday, April 16, 2009
The Miss America Pageant was born in Atlantic City as an intercity beauty contest. The key to its early success was that the newspaper editors pushed their local city beauty contestant, like Miss Jersey City or Miss Brooklyn, and the pageant and resort benefited. The public loved to follow their local beauty. As it grew in popularity it was decided to have the states compete.
The Miss America Pageant was huge during the resorts heyday but as the public taste changed the television ratings went into a free fall and the organizers eventually moved the contest that will always be connected to the Jersey shore.